YinengFM is the first design media made to help Chinese creatives discover, explore, and spread the values of design.
Problem
How to immensely impact the Chinese design industry through a communication network of designers, to nurture the audience’s critical thinking, and to reveal the core values of design to the public?
Solution
YinengFM is the first design media made to help Chinese creatives discover, explore, and spread the values of design through interviews with professionals, livestream exhibitions, online community, and offline workshops.
My role
Produce podcasts
Lead the LA, Shanghai and Tokyo host teams
Formulate the business model and marketing strategy to expand brand identity
Assist ethnographic research to understand audience
Team
yineng.fm/los-angeles
yineng.fm/tokyo
yineng.fm/shanghai
Duration
May, 2015 - Present
We have established affiliates in Los Angeles, Tokyo and Shanghai in the last five years.
Products & Services
Podcast
YinengFM invites designers from different industries to share their first-hand professional experiences. Students and junior designers are able to learn what design thinking is about and how it is applied in practice.
Livestream exhibition
YinengFM provides livestream of outstanding exhibitions around the world. Viewers are able to get inspiration and eye-opening experience by watching livestream exhibitions from different cultures.
Online community
YinengFM has continuously built an online community with thousands of users in 10+ countries. The audience can develop their ability to critically think by discussion on a certain topic and brainstorm beneficial social solutions for that topic.
Offline events
YinengFM has ran a couple of offline workshops in various cities to promote communication between design students and working professionals. The audience will have a better idea about their career paths when they can directly interact and network with pro-designers.
Achievements (by April, 2020)
27,000+
Followers on WeChat
2 million +
Times played on LiZhiFM (One of the largest podcast platforms in China)
785,000+
Times played on NetEase Music (One of the largest podcast platforms in China)
7,000+
Followers on Weibo
Benefits for audience
1.
The audience can learn about top designers and their experiences.
2.
The audience can develop their ability to critically think; this will help them develop the design thinking and apply it into design practice.
3.
Design students will have a better idea about their career paths when they can directly interact and network with pro-designers within the YinengFM community.
4.
In the future, the cooperation between YinengFM, NGOs, and enterprises will enable our audience the opportunities to improve social impacts and to move their concepts closer to actualization and implementation.
Benefits for society & stakeholders
1.
By sharing their knowledge and experience in YinengFm, our guest speakers can promote their images as well as their company brands.
2.
By discussing and revealing the values of design, YinengFM is committed to resolving China’s current plagiarism predicament.
Other work