Design for corporate startup

Find a use case for a cutting edge acoustic technology, SoundSee.

 
Bosch.png
 
 
 

Problem

Our client, Bosch, owns a cutting edge acoustic technology, SoundSee, which is to hearing as computer vision is to seeing. They are looking for a use case that can maximize this technology's potential and benefit the stakeholders the most. Our team, consisting of 7 master students at CMU with diverse backgrounds, was striving to find the use case. 

Solution

  • Identify the industry that SoundSee can create the most impact.

  • Create a Most Awesome Product (MAP) to demonstrate the value SoundSee can bring.

  • Formulate a roadmap for the market expansion of SoundSee.

 

My role

  • Conduct user research

  • Create storyboards

  • Create wireframes for MAP

  • Design high-fidelity MAP

The team

Alex Heyison, Designer

Aubrey Kalashian, Software Engineer

Emily Yang, Interaction Designer

Molly Mercer, Mechanic Engineer

Nick Shariat, MBA

Stephanie Wang, Interaction Designer

Duration

Jan, 2020 - May, 2020

 The process

1.

Scope

  • Study SoundSee and Bosch
  • Propose two directions

2.

Define use case

  • Understand Bosch’s goals
  • Potential industries
  • Research industries
  • User discovery
  • Evaluate MAP Ideas

3.

Design the MAP

  • Background research
  • Develop user journey maps and features
  • Prototype and test
  • Iterate prototypes and usability test
  • Create high-fi prototype

4.

Develop roadmap

  • Bowling pin roll-out strategy

With the client’s permission, we can show our outcomes and the process privately.

If you are interested in this project, please email me to get access.

 

If you already have the access, you can view the full process here.